We provide two key solutions:1Marketing Leadership We construct a meticulous 90-day action plan, breaking it down into projects and tasks, complete with clear and concise briefs that marketers can easily comprehend. We establish a reporting layer between the marketing teams and founders, allowing you to monitor the progress of these plans via real-time reporting on a growth dashboard. Lastly, we guide teams through marketing sprints, dedicating time to planning and leading two-week sprints and retrospectives, with one-on-one sessions available for additional issues. 2Comprehensive Marketing Strategy Over a 4-6 week period, we engage in workshops with the founders and team to carry out a situational analysis. We then conduct thorough market and landscape research using institutional-grade tools, often beyond a startup's budget. We establish marketing objectives, OKRs, and individual KPIs based on realistic team expectations. We also devise a hiring/outsourcing plan for any missing components. Our 360-degree marketing strategy encompasses all customer touchpoints, from nurturing to retention, and includes detailed persona creation. We investigate the tactics necessary to acquire, activate, and retain your target avatars and offer team training for flawless execution. |
With Rapid Expansion's Fractional CMO service, we aim to address common startup pitfalls and propel your venture toward sustainable growth.
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